Judging from the scores of New York women who turned up last Saturday at an East Village pub called Central Bar to watch the United States play England in the World Cup tournament , the reputation of British men remains unsullied.

The match doubled as the inaugural party of the dating Web site DateBritishGuys.com, which introduces American women to British men. Throughout the raucous pregame warm-up, women in T-shirts that read “BRITISH MEN WANTED” jockeyed for position — their eyes peeled for an English dreamboat — amid an unruly throng of soccer fans.

“Who doesn’t like a British guy?” asked Meghan O’Malley, 29. “They travel a lot more, they know a lot more, and the accent is amazing.” Ms. O’Malley, who works in fashion, had spotted an ad for the site the week before. “My entire office knew about it,” she said. “The girls think it’s funny.” Quickly, she added, “It’s not that we don’t like Americans!” As she spoke, a rousing chant of “U.S.A., U.S.A., U.S.A.” shook the room.